Full Color Postcards/Flyers

Postcards can help you increase your revenue and sales in the most economical way. The best part about it is that you can do this without spending an extra dime on hiring additional sales and/or advertising staff.

Prices for display advertising, Yellow Pages listings, and/or magazine advertisements, can add up to big money. Worst of all, your hard-earned money spent on advertising does not guarantee that you'll get any business.

Postcards give you the ability to reach a wider audience while providing much more details as to the types of services and products you provide. Also, the best thing about postcards is that unlike envelopes and other forms of postal marketing, they do not have to be opened. You can take advantage of this by ensuring that your postcards are visually appealing and arranged so that the information provided is not confusing but informative, legible and easy to understand.

Direct mail experts at the USPS say the most effective postcard marketing shares these traits

1. They’re eye-catching: Your postcard doesn’t have to be art, but it helps if it’s attractive. Adding a high quality photo or other image will help

2. They’re simple: It’s a postcard, not a novel. Pretend every word is costing you $500. A jumble of information won’t do it. Simple, bold headlines like “Fall Fashions Are In!” or “50% Off Cookware” work best - then explain where, when and a few other details

3. They’re timely: Messages such as “Your Service Contract Expires June 1” work great - if you have a timely message of some kind for your customers, use it

4. They’re two-sided: Be sure to use both sides of your postcard, but not every inch. Use one side like a poster and the other for a few details. Or put an ad on one side and a personal message on the other

5. They’re multifaceted: A postcard can double as a coupon, gift certificate or event ticket. Ask people to present the card to claim an offer. It’s an easy way to measure effectiveness

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